Eyewear design by hoet Optics since 1884

Hoet design

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Sight and insight
Limitations stimulate creativity

The Hoet Design Studio accepts freelance design assignments from companies that want to include an exclusive line of eyewear to enhance their brand or identity. Private individuals can also have their eyewear designed for them personally.

You never make a first impression twice.

Hoet is driven by passion for innovation, new techniques and materials. The company creates unique eyewear designs that never fail to amaze and in which aesthetics, innovation and wear comfort are perfectly balanced.

Participation in international fairs

International Optical Fair
Paris, France
27th September - 30th of September 2019
Paris Nord Villepinte - Village Optique
Hall 5  - K089
International Fair for Optics & Design
GHM Gesellschaft für Handwerksmessen mbH
Willy-Brandt-Allee 1 
81829 München

Hall, Booth: not yet determined 

10 - 11 - 12 of January 2020
Milan Eyewear Show
Fieramilano, Rho, Italy

Pavilion – Booth: not yet determined

From 29th of February till 2nd of March 2020


Morà Eyewear

Eyewear in marble? Hoet loves challenges …

Hoet was approached by an Italian company with know-how in fine mechanics and marble, but without any experience in eyewear.
It took only one visit to the company to understand that there is a perfect match between Hoet and Morà.
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Yuniku is an eyewear collection designed by Hoet for HOYA.
The Yuniku eyewear collection is the result of an encounter between lenses and eyeglasses.
It is not only an optics collection, but also a tailored concept focused on taste, visual impairment and anatomical sizes of every wearer of eyeglasses. 
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Seiko Xchanger

This sports eyewear collection was designed to enhance the image and activities of Seiko. A perfect view, a perfect fit and perfect look – all that and more is what characterises the SEIKO Xchanger. The modular frame is produced with 3D printing and can be adapted to every personal style and type of sport.
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