Eyewear design by hoet Optics since 1884

Hoet design

Sight and insight
Limitations stimulate creativity

The Hoet Design Studio accepts freelance design assignments from companies that want to include an exclusive line of eyewear to enhance their brand or identity. Private individuals can also have their eyewear designed for them personally.

You never make a first impression twice.

Hoet is driven by passion for innovation, new techniques and materials. The company creates unique eyewear designs that never fail to amaze and in which aesthetics, innovation and wear comfort are perfectly balanced.

Participation in international fairs

International Optical Fair in Paris
Paris, France

Paris Nord Villepinte - Village Optique
Hall 5A  -  Booth J 091
24/09/2021 - 27/09/2021

Milan Eyewear Show
Fieramilano, Rho, Italy

dates still to be decided.



Morrow Eyewear

Autofocal lenses in a beautiful pair of eyeglasses: definitely possible!
We prove that with the frames that we have designed for Morrow Eyewear.
They developed the groundbreaking technology of autofocal lenses and we ensured that these can be discretely integrated in stylish eyewear.
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Morà Eyewear

Eyewear in marble? Hoet loves challenges …

Hoet was approached by an Italian company with know-how in fine mechanics and marble, but without any experience in eyewear.
It took only one visit to the company to understand that there is a perfect match between Hoet and Morà.
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Yuniku is an eyewear collection designed by Hoet for HOYA.
The Yuniku eyewear collection is the result of an encounter between lenses and eyeglasses.
It is not only an optics collection, but also a tailored concept focused on taste, visual impairment and anatomical sizes of every wearer of eyeglasses. 
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