Seiko Xchanger: The future of sport vision

In collaboration with Materialise, one of Europe’s leading companies in 3D printing, Hoet Design Studio – under the leadership of designer Bieke Hoet – has developed a sport eyewear line for Seiko Optical Europe. The Seiko Xchanger collection was launched internationally in 2015 and in that same year received the prestigious French Silmo d’Or Award in the category of Sport Equipment.

The Xchanger sports eyewear collection was designed to enhance the image and activities of Seiko. For decades, the company has been sponsoring the sports world at the highest levels. It is a partner for official electronic timing systems at international sport competitions and it maintains close bonds with top athletes. Furthermore,

Seiko is an innovator in high-end technologies and sustainable energy consumption.